The plan comes before the price
Madklar starts with the meals your household will actually cook: who is home, which recipes fit, and which ingredients are already available. It then turns that plan into the shopping list. That order matters. A cheap list is not useful if it does not feed the people who will be there.
One ingredient, counted once
Dinner and packed-lunch recipes contribute to the same list. Shared ingredients are consolidated, and pantry items can be accounted for, so the list reflects what must be purchased rather than simply repeating every recipe.
Compare before you choose where to shop
Premium price estimates show roughly what the planned basket would cost across stores in Denmark. They are estimates rather than real-time shelf prices, but they give you better information when choosing a store.